Covers chapters 1 through chapters 16
In the future you may be asked to write a marketing plan. For this project you are to provide what the marketing plan is and research the different components of the marketing plan. You will also provide how the marketing plan is helpful to the organization. The final project in qualitative and you are not required to provide any quantitative data.
Specific information on the marketing plan is in chapter 16 of our e-book.
Figure 16.2 gives us an example of the Marketing Plan Outline.
Please use any of the concepts we have covered within this course.
The Final Project needs to be in a word document and in APA format. Page requirement is at least 4 pages in length. This does not include the cover and reference pages. Make sure to provide at least four outside sources to support your work
Book Title: Principles of Marketing
Author(s): Tanner and Raymond
Publisher: Flatworld Knowledge